Gran Fiesta Latina is an annual event hosted by LU ONE and the Office of Opportunity & Enrichment during Hispanic Heritage Month. It is meant to celebrate Hispanic culture, cuisine, and community.
Inspiration
At LU ONE, we try to avoid cliches in imagery and symbolism, so I started looking for inspiration from Latin American artwork that would be culturally recognizable but not a stereotype. I ultimately took inspiration in two things:
Mundillo: An artisanal form of handmade bobbin lace that's specifically important to the history of one particular town in Puerto Rico— Moca.
Panamanian Pollera: Recognized as one of the most elaborate traditional garments in the Americas, it is handmade, often on fine-threaded fabric, and features intricate lacework and embroidery, which can take up to two years to make.
I took inspiration from these to create a lace pattern that surrounds and runs through the graphics, and the Pollera was the inspiration for the flowery decorations used on the graphics. One small detail that I noticed in the traditional Pollera that I was excited to implement in my own designs was that, within the various flowers and shapes embroidered on the dress, there were often differing patterns that added another level of complexity and detail.
Deliverables Requested:
1. Social media post and story graphic
2. TV Slide to be displayed on screens around campus
3. Graphics in various sizes for Liberty's event website and student portal, MyLU
4. Slide to be displayed on screens at the event
5. Printed flyer to be posted around campus
6. Retractable floor banner
Event announcement Instagram post and story
Floor Banner as seen at the event, web design as seen on LU Events page
TV Screen design
All Designs:
Flyer for Print
TV Slide
Events Page Banner
Events Page Card
Slide for displaying at event
Floor Banner Design
Instagram Post
Instagram Story
